Duracell® has become an iconic power brand, trusted for compact and longer-lasting batteries since the 1960's. Duracell needs little introduction and is a firm favourite amongst our customers. Shop now for the popular Duracell Plus Power range, speciality cells or rechargeablebatteries. We are official Duracell distributors offering our customers the best value and range in the marketplace. Why not check out our newest addition to the Duracell brand the fantastic Duracell torch range.